One of the biggest challenges in AgTech commercialization is gaining trust in your technology from Farmers.

A critical piece of AgTech Eco-system infrastructure is now coming online to reduce this barrier in the form of AgTech Demonstration Farms.

These facilities are being made available around Australia, evolving working Government and University research farms into AgTech Demonstration Farms, which aim to connect Farmers, Researchers and AgTech developers.

AgTech companies can deploy their technology onto these farms providing a robust trial environment to test, develop and prove the capability of their technology.

Following the success of the inaugural AgriFutures Evoke Ag in 2019, this year's event was attended with much anticipation by 1300 delegates from 22 countries. Solidifying its position as Asia Pacific’s largest Agrifood Tech event.

Key Insights:

• AgTech startups have matured their business models.

• Plant based protein and Regenerative Farming are entering the AgTech discussion.

• Farmers call bulls**t on AgTech buzzwords.

• Evoke Ag is heading to Perth in 2021!

Australia’s AgTech ecosystem has evolved rapidly in the past two years. Funding from government, industry and institutional investors has increased. Meanwhile, farmers are showing heightened interest in agricultural technologies to optimise input efficiency and maximise yields.

There is no doubt that these technologies will play a key role in getting Australia’s agribusiness industry to its $100 billion target. But we aren’t there yet. AgTech still faces some significant challenges - the recent Australian British Chamber of Commerce (ABCC) Agribusiness – Australia’s Powerhouse event in Perth discussed how to overcome these issues and get agribusinesses engaging in technology on a wider scale.