Runway — Venture Building
Your tech works.
Your commercial engine doesn't.
Runway builds the commercial foundations that turn validated AgriTech startups into a scalable, repeatable business.
Not a strategy deck - a strategic system.
WHO IS RUNWAY FOR
You've proven the technology works. Pilots are converting, early customers are saying yes, and the team is building momentum.
But between validated product and sustainable business lies the hardest gap in AgriFood innovation, building the commercial engine that turns traction into compound growth.
Most AgriFood ventures don't fail because the technology doesn't work.
They fail because they can't convert what works into a repeatable, scalable commercial model.
Raised $500k+ or generating $250k+ revenue
Pilots are converting, early customers are saying yes
Technology is validated - the challenge is commercialisation
Leadership team forming and committed to growth
Establishing in local market, or scaling into international markets.
THE SYSTEM FOR SCALING AGRITECH WORKHORSES
Runway builds the commercial foundations that turn validated AgriTech into a scalable, repeatable business.
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A commercial operating system built specifically for AgriFood companies at the scaling inflection, not a project, a permanent capability
Connecting objectives across the strategy and operations backbone, the product and commercial model, and the go-to-market engine
One commercial narrative that works for your board, your team, and capital partners simultaneously
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Product strategy that defines what you're building, for whom, and why it wins.
A product roadmap sequenced against commercial milestones, so development investment is tied to growth outcomes and capital requirements.
Structured customer feedback loops that turn market conversations into product decisions.
An iteration framework that decides what to build, improve, and cut based on commercial evidence.
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An operational architecture designed to scale - clear ownership, delivery processes, and the team structure that removes key-person dependency
Financial self-sufficiency as the operating goal - cash runway, burn rate, and milestone sequencing that reduce reliance on external capital
Unit economics understood and managed - gross margin, cost of acquisition, and net revenue retention tracked against your growth targets
Capital allocated deliberately - investment decisions tied to validated outcomes, not optimism
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A sales approach matched to how AgriFood buyers actually buy - relationship-led, seasonally aware, built around trust before transaction
Positioning strategy that earns you the right to lead - differentiated on product, deliberate on market entry, and anchored in an industry narrative that matters
A lead generation engine that doesn't rely on one person - account-based outreach, channel leverage, and event strategy working in combination
Brand equity that compounds - case studies, sector credibility, and content that creates inbound pull over time
HOW WE WORK TOGETHER
SPRINT
ACCELERATE OUTCOMES (1-8 WEEKS)
Build strategy, Accelerate execution
A founder decision or a full strategy build, with a clear outcome.
A validated strategy built through deep working sessions, market intelligence, and real industry feedback - not theory.
Proven frameworks, financial models, and go-to-market tools tailored to AgriFood tech .
A complete deliverable pack - roadmaps, playbooks, and implementation plans ready to execute.
RHYTHM
COMPOUND GROWTH (ONGOING)
Build the engine, Sustain momentum
Rhythm turns strategic intent into commercial reality. An ongoing partnership where every quarter builds on the last.
Quarterly objectives, monthly deep-dives, weekly execution loops, an operating cadence designed to drive momentum.
Strategy, commercial models, and go-to-market frameworks
built together in deep working sessions, implemented in the field.Curated access to customers, partners, investors, and market intelligence driving your strategy.
RUNWAY SPRINT
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A focused 1-to-1 session to sharpen strategy and make the next decision.
Structured pre-call diagnostic across product, operations and finance, and marketing and sales, so the session starts with signal rather than noise.
A focused 90-minute working session with Michael, built around your diagnostic, your context, and the decision in front of you.
Sector-informed commercial judgment on GTM, capital, product focus, or operating priorities, not generic mentoring.
A written strategic brief after the call covering the diagnostic read, the commercial constraint, recommended next steps, and practical 30-day priorities.
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A full strategic build, from question to executable plan.
Deep working sessions with your board and team that transform a strategic question into a clear commercial path.
Recode Radar investor and market landscape analysis, so the strategy is anchored in real market evidence, not theory.
Proven frameworks, financial models, and go-to-market tools built into the deliverables and tailored to AgriFood tech.
A complete, board-ready deliverable pack - strategy, positioning, roadmaps, and implementation plans ready to execute.
RUNWAY RHYTHM
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Deep AgriFood domain expertise, not generic business advice.
Monthly session built on a structured diagnostic across product, operations and finance, and marketing and sales, so you know where to act.
Async decision support on the commercial choices that shape your month, with focused written responses between sessions.
Recode frameworks built for AgriFood tech, assigned against the diagnostic so direction turns into work between calls.
Recode Radar market intelligence and curated introductions into the Recode ecosystem, customers, partners, and investors where the fit is real.
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Your commercial operating system, built quarter by quarter.
Monthly deep-dives and a weekly execution loop, so strategy compounds rather than resetting every conversation.
AI-augmented commercial infrastructure built across operations, product, and go-to-market, embedded into the business rather than left as advice.
Quarterly planning that sets OKRs, maps the next 90 days, and turns intent into measurable execution.
Personalised Recode Radar intelligence and curated network access, feeding the strategy and opening the right customer, partner, and investor doors.
WHAT FOUNDERS ARE SAYING
Working with Michael Macolino has been a huge asset in my journey as a founder. His consistency, attentiveness and ability to adapt to exactly what I need in the moment is rare.
Importantly, he genuinely understands the realities and pressures of startup life, making him someone I can trust completely and be candid with.
Simon Mildren, Hive Keepers
COMMON FOUNDER QUESTIONS
To any agtech founder reading this,
I couldn't recommend Michael more.
He's been one of my key advisors for a while and never fails to impress me with his insights, knowledge of industry and depth of sector connections..
Edward Barraclough, Drone-hand
Michael was great to work with very valuable guidance.
Through his thoughtful questions, deep understanding of the agrifood innovation ecosystem, and willingness to challenge assumptions, he helped us clarify our options and identify pathways forward
Fran Doerflinger, PhD - Athena IR Tech
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No. Runway installs commercial capability into your business. A Sprint produces a defined outcome you can execute. A Rhythm builds the operating cadence, systems, and accountability that keep that work compounding.
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AgriTech companies with validated technology from seed to Series A. Typical initial fit is $500k+ raised or $250k+ revenue, pilots converting, and a leadership team ready to build a repeatable commercial engine. Too early if the product is still unproven.
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Sprint resolves a commercial question with a fixed scope and a clear deliverable, from a Founder Sprint decision through to a Company Sprint strategy build. Rhythm is the ongoing partnership that turns strategy into commercial reality, quarter by quarter.
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Accelerators are often built around someone else's objectives, cohort outcomes, program metrics, or assessing startups for investment.
A fractional hire adds capacity without the operating system underneath. Runway is independent. Your commercial outcomes define the success of the engagement, not our KPIs or external stakeholders. -
A commercial engine your team can run. Clear strategy, go-to-market tools, operating rhythm, and market intelligence that turn validated technology into repeatable growth.
Next Step
Start with a conversation.
We'll talk through where you are, what's blocking growth,
and whether Runway is the right next move.