Runway — Venture Building
Your tech works.
Your commercial engine doesn't.
Runway builds the commercial foundations that turn validated AgriFood technology into a scalable, repeatable business.
Not a strategy deck — a strategic system.
WHO IS RUNWAY FOR
You've proven the technology works. Pilots are converting, early customers are saying yes, and the team is building momentum.
But between validated product and sustainable business lies the hardest gap in AgriFood innovation, building the commercial engine that turns traction into compound growth.
Most AgriFood ventures don't fail because the technology doesn't work.
They fail because they can't convert what works into a repeatable, scalable commercial model.
Raised $500k+ or generating $250k+ revenue
Pilots are converting, early customers are saying yes
Technology is validated (TRL 4-7) - the challenge is commercialisation
Leadership team forming and committed to growth
Establishing in local market, or scaling into international markets.
THE SYSTEM FOR SCALING AGRITECH WORKHORSES
RUNWAY builds the commercial foundations that turn validated AgriTech into a scalable, repeatable business.
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A commercial operating system built specifically for AgriFood companies at the scaling inflection, not a project, a permanent capability
Connecting objectives across the strategy and operations backbone, the product and commercial model, and the go-to-market engine
One commercial narrative that works for your board, your team, and capital partners simultaneously
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Product strategy that defines what you're building, for whom, and why it wins.
A product roadmap sequenced against commercial milestones, so development investment is tied to growth outcomes and capital requirements.
Structured customer feedback loops that turn market conversations into product decisions.
An iteration framework that decides what to build, improve, and cut based on commercial evidence.
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An operational architecture designed to scale - clear ownership, delivery processes, and the team structure that removes key-person dependency
Financial self-sufficiency as the operating goal - cash runway, burn rate, and milestone sequencing that reduce reliance on external capital
Unit economics understood and managed - gross margin, cost of acquisition, and net revenue retention tracked against your growth targets
Capital allocated deliberately - investment decisions tied to validated outcomes, not optimism
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A sales approach matched to how AgriFood buyers actually buy - relationship-led, seasonally aware, built around trust before transaction
Positioning strategy that earns you the right to lead - differentiated on product, deliberate on market entry, and anchored in an industry narrative that matters
A lead generation engine that doesn't rely on one person - account-based outreach, channel leverage, and event strategy working in combination
Brand equity that compounds - case studies, sector credibility, and content that creates inbound pull over time
HOW WE WORK TOGETHER
SPRINT
ACCELERATE OUTCOMES (4-8 WEEKS)
Build the strategy, Accelerate execution
Sprint resolves your most pressing commercial challenge.
Market entry, a capital raise, a strategy pivot - through structured frameworks and a clear, defined outcome.
A validated strategy built through deep working sessions, market intelligence, and real industry feedback - not theory.
Proven frameworks, financial models, and go-to-market tools tailored to AgriFood tech .
A complete deliverable pack - roadmaps, playbooks, and implementation plans ready to execute.
RHYTHM
COMPOUND GROWTH (ONGOING)
Build the engine, Sustain the momentum
Rhythm is how strategic intent becomes commercial reality, an ongoing partnership where every quarter builds on the last.
Quarterly objectives, monthly deep-dives, weekly execution loops, an operating cadence where every conversation builds on the last to drive momentum.
Strategy, commercial models, and go-to-market playbooks - built collaboratively in deep working sessions, implemented in the field.
Curated access to customers, partners, investors, and market intelligence driving your strategy.
RUNWAY - VENTURE BUILDING
Build the strategy, Accelerate execution
SPRINT PACKAGES
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Structured clarity on the decision that matters most
Strategy working sessions with a sector specialist who knows your market
Recode Radar market intelligence that reframes how you see the decision
Strategic frameworks that eliminate the weak options and sharpen the strong ones
One documented decision - rationale, risks, and a sequenced plan to act on it
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Your market or commercial strategy ready to execute
Recode Radar competitive analysis that reveals the real market opportunity
Strategic options anchored to connected objectives, with a clear operations, market, and product path
OKR framework and roadmap that turn strategy into measurable execution.
Board-ready strategy that gives your team one clear commercial narrative
RHYTHM PACKAGES
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Deep AgriFood domain expertise and guidance, not generic business advice.
Monthly session built on a structured diagnostic that pinpoints where to act.
Async decision support on commercial decisions that shape your month.
Curated introductions to relevant customers, partners and investors from the Recode Ventures ecosystem.
Frameworks built for AgriFood tech, driven by Recode Radar market intelligence.
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Your commercial operating system, built quarter by quarter
Fortnightly sessions and async support to iterate on strategy and GTM
AI augmented infrastructure built across operations, product, and marketing, embedded into your business
OKR framework and roadmap that turn strategy into measurable execution.
Quarterly planning to refine OKRs and map the next 90 days with clear outcomes
Personalised Recode Radar intelligence delivering insight and feeding your strategy
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Commercial leadership that operates.
Hands-on market and partner engagement, developing pipeline as an extension of your leadership team.
Structured commercial discipline embedded
into your business, providing the operating capability that makes strategy executable
Recode's full network actively deployed -investor introductions, customer meetings, channel partnerships, and industry relationships leveraged on your behalf
Next Step
Start with a conversation.
We'll talk through where you are, what's blocking growth,
and whether Runway is the right next move.