Founder Decision Sprint

Independent clarity for the decision that matters most.

Founder Decision Sprint is designed for AgriTech founders who need to get strategy clear and make the next decision with confidence.

Not a discovery call, a strategy and decision conversation

WHO THE FOUNDER DECISION SPRINT IS FOR

Sometimes, as a founder, the hardest part is separating signal from noise when a real decision is on the table.

The product may be working, customers may be interested, investors may be asking harder questions. The opportunity may be real, but the next step is not obvious.

Most founders do not need another generic mentoring session.
They need a direct and structured conversation with someone who understands AgriTech commercialisation, capital, go-to-market, and the operating constraints of building in agriculture.

Founder Decision Sprint helps founders separate signal from noise before they make decisions that cost time, capital, and momentum.

  • Working through a funding, product, partnership, or GTM decision

  • Trying to understand where to focus before the next season of spend

  • Preparing for a raise, pilot, market entry, strategic partnership, or reset

  • Weighing whether the business is default alive, needs a reset, or should be packaged for sale or merger

  • Looking for a sector-informed second opinion before committing time, capital, or reputation

  • Ready for direct feedback and a written brief they can act on with co-founders, a board, or advisors

Book a Founder Decision Sprint

WHAT YOU GET IN A FOUNDER DECISION SPRINT

PRE-CALL DIAGNOSTIC

Before the session, you complete a structured diagnostic across the three pillars that shape commercial trajectory:

  • Product and Delivery: offer maturity, customer evidence, differentiation, product-market fit signals

  • Operations and Finance: runway, unit economics, operating rhythm, capacity.

  • Marketing and Sales: ICP clarity, pipeline, conversion, positioning, GTM channels

The diagnostic exposes the commercial fundamentals, to identify the decision that matters, so the session starts on evidence rather than discovery.

90 MINUTE STRATEGY SESSION

A focused working session with Michael Macolino, run on a pre-built working session deck prepared from your diagnostic and Recode Radar intelligence

The session is built around your questions:

  • The diagnostic and the core question / decision

  • Market and competitive reality

  • Business model and strategic considerations

  • Decision criteria that inform the next move

We go deep on what the diagnostic and research reveal, work through the strategic options together, and weigh what each one means for your business.

BOOK A FOUNDER DECISION SPRINT - $1,495

POST CALL STRATEGIC BRIEF

After the session, you receive a concise written strategy briefing document covering:

  • The decision and strategic direction

  • Market insight, structure, competition, and what the market rewards

  • Business model considerations: how the economics work, and what breaks them

  • Strategic recommendation, primary path, risks and next moves.

The strategy brief is designed to be useful after the call, with co-founders, board members, advisors, or simply as your own next steps reference point.

WHAT FOUNDERS ARE SAYING

Working with Michael Macolino has been a huge asset in my journey as a founder. His consistency, attentiveness and ability to adapt to exactly what I need in the moment is rare.

Importantly, he genuinely understands the realities and pressures of startup life, making him someone I can trust completely and be candid with.

A man with short dark hair smiling, wearing a black jacket over a dark shirt, in front of a bright yellow background.

Simon Mildren, Hive Keepers

COMMON FOUNDER QUESTIONS

To any agtech founder reading this,
I couldn't recommend Michael more.

He's been one of my key advisors for a while and never fails to impress me with his insights, knowledge of industry and depth of sector connections..

Edward Barraclough, Drone-hand

BOOK YOUR FOUNDER SPRINT $1,495

Michael was a massive help in navigating the complex realities of agtech.

He has a rare mix of a level head, a deep network, and strong intuition about what’s coming next. Here’s to more workhorses in agtech.

Jackson Berry - Founder

A man with a beard wearing a gray sweater over a white collared shirt standing outdoors during sunset with a landscape in the background.

  • No. This is a paid working session. A discovery call is for deciding whether to work together. Founder Strategy is for doing the work of clarifying a real decision.

  • It is built primarily for AgriTech founders and technology companies serving the agricultural value chain, including climate and energy technologies where agriculture is the market, customer, or deployment pathway.

  • Accelerator mentoring calls are often broad, scope limited, and designed to expose you to a range of perspectives. Founder Strategy is a paid working session with one advisor, built around your diagnostic, Recode Radar intelligence, and structured decision-making frameworks. The aim is not general advice, it is to clarify the strategy, make the decision, and leave with a written brief you can act on.

  • No. Capital strategy may be part of the conversation, but Founder Strategy is just as useful for GTM, product focus, pricing, customer validation, market entry, and operating priorities.

  • You receive a written brief within 48 hours. Some founders take the brief and execute independently. Others move into Founder Rhythm or a Sprint if the next step needs ongoing support or something built.

Clarify the strategy before you make the move.

Book The Founder Decision Sprint for $1,495

If you are a founder trying to work out what matters most, Founder Decision Sprint gives you a structured, independent way to make the decision with someone who understands
the commercial realities of building in AgriTech.

BOOK YOUR FOUNDER SPRINT