Raise — Investment Strategy
Capital strategy, not capital theatre.
Raise turns a credible AgriTech business into an investable opportunity.
Through disciplined capital strategy, investor-grade materials, and a structured market process.
Not a pitch deck - a capital raising capability built inside your business.
WHO IS RAISE IS FOR
You've built a venture investors should fund. Sales are converting, customers are getting results, and the next stage of the business needs capital you do not yet have on the balance sheet.
Somewhere between "good business" and "fundable round" sits the work most founders underestimate, the financial model investors will scrutinise, the narrative that makes the opportunity clear, and the targeting that puts you in front of the right capital, not just any capital.
Most AgriTech ventures do not fail to raise because the technology is not worth backing.
They fail because the business ran the wrong process, pitched the wrong investors, or arrived at the conversation without the commercial traction and materials a serious round demands.
Planning to raise $500K–$5M in the next 6–12 months
Product validated, traction is real, but materials aren't yet investor-grade
Board and leadership aligned on the raise and the timeline
Ready to commit to a structured process, not a series of one-off pitches.
THE SYSTEM FOR ATTRACTING
THE RIGHT CAPITAL
Raise turns a good company into an investable opportunity, with investor ready strategy, materials and process
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A clear-eyed view of what to raise, on what terms, from what type of investor. Sizing, structure, and milestone mapping that hold up under scrutiny.
Valuation grounded in evidence, not optimism. Comparable transactions, business model multiples, and S-curve DCF analysis layered into a defensible rationale you can lead with.
Use of funds tied to commercial milestones that move the company toward its next inflection — not a generic spreadsheet of line items.
Entity structure and capital stack reviewed so the round you're running is the round investors can actually back.
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Custom financial model built collaboratively with AI-augmented tools. Multi-year projections, unit economics, scenario analysis, and a use-of-funds investors can interrogate.
Investment narrative designed for your specific investor audience, the written thesis that becomes the source document for every other piece of material.
Pitch deck refined through structured feedback, with slide-by-slide recommendations and an objection map for the questions this specific business will face.
Data room structured for diligence from day one, with a prioritised checklist that separates what you need for the first meeting from what can be built during the process.
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Recode Radar applied to your raise -a personalised shortlist of qualified investors, matched by thesis, stage, and sector fit, with approach notes and timing considerations.
In AgriTech capital, the right ten investors beat the wrong fifty. Targeting is built around fit, not volume, so every meeting is a meeting that should happen.
Warm introductions to specialist advisors - IP lawyers, corporate counsel, structuring accountants , who close the gaps a raise process tends to expose.
Access to Recode's investor network across Australian and international AgriTech capital markets, VCs, co-investment vehicles, angel networks, family offices and corporates active in the sector.
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Investor pipeline managed as a process, not a guessing game. Stage definitions, next actions, and feedback loops that turn meetings into momentum.
Pitch refinement embedded in the rhythm. Investor feedback feeds directly into the narrative, the deck, and the model so the story sharpens with every conversation.
Term sheet negotiation supported with clear strategy, key terms, trade-offs, and walk-away points understood before the conversation, not during it.
Diligence orchestrated as a designed process, preparation that anticipates investor questions before they're asked, so diligence becomes a confirmation of the work already done, not a discovery exercise.
HOW WE WORK TOGETHER
SPRINT
PREPARE FOR CAPITAL (1-8 WEEKS)
Engineer the strategy, Launch the raise.
Sprint builds the strategy and the materials you need to launch. Capital strategy, financial model, valuation rationale, investment narrative, and a personalised investor shortlist in weeks not months.
Validated capital strategy and investment narrative, built through deep working sessions and investor archetype frameworks.
Custom financial model and a defensible valuation justification, grounded in how AgriTech investors underwrite deals.
Investor shortlist ready, with data room structure, diligence readiness, and specialist introductions to go to market.
RHYTHM
EXECUTE THE RAISE (ONGOING)
Identify the capital. Close the deal.
Rhythm is how raise readiness becomes capital closed, an ongoing partnership where every week builds on the last until the round is signed and the funds are in the bank.
Investor pipeline managed continuously, with pitch refinement and term sheet support on a cadence that keeps momentum.
Founder-led engagement, facilitated behind the scenes by Recode infrastructure and sector capital experience.
Raise refined in real time, calibrated to market dynamics, investor feedback, and internal traction as the round progresses.
RAISE SPRINT
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Decision clarity on whether to raise, how, and when
Investment positioning view of your business: Proposition, proof points, and what needs to be true before you take this to market.
Investor archetypes that fit, angel and HNWI, family office, AgTech VC, impact, strategic corporate, sovereign, and where the strongest fit sits for your stage.
Size, structure, and timing: what to raise, on what terms, and whether the market is ready for your story right now.
Clear next step: raise now, prepare first, or wait for commercial traction.
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Everything you need to launch the raise with credibility
Capital strategy locked: Raise size, structure, narrative, use of funds, and milestone logic investors can underwrite.
Investor-grade materials: Financial model, investor return profiles, valuation rationale, investment narrative, and pitch deck feedback.
Personalised investor shortlist Powered by Recode Radar, identifies investors matched by thesis, stage, and sector fit.
Diligence readiness pack: Data room audited against a prioritised checklist, critical gaps flagged, and specialist introductions to fill in the critical gaps.
RAISE RHYTHM
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The coaching partner behind a founder-led raise
Monthly coaching session built on a structured diagnostic that pinpoints the next moves across the raise.
Async decision support on which investor to approach, how to handle a term sheet question, and where to refine the deck.
Investor pipeline guided as a process, with stage definitions, feedback synthesis, and the discipline that keeps momentum on your side.
Pitch and planning resets, with personalised Recode Radar intelligence feeding the strategy as the round progresses.
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Lead advisory through to close
Raise process managed: Pipeline, pitch refinement, and term sheet strategy.
Founder-led investor meetings: With Recode facilitating the strategy, materials, and process around you.
Investment Network introductions into the Recode Ventures Investment Network, tailored for mutual value between investor and company.
Diligence supported: Alongside legal and accounting advisors.
Lead advisor role: Operating as an extension of the leadership team through negotiation, deal strategy and transaction close.
WHAT FOUNDERS ARE SAYING
Working with Michael Macolino has been a huge asset in my journey as a founder. His consistency, attentiveness and ability to adapt to exactly what I need in the moment is rare.
Importantly, he genuinely understands the realities and pressures of startup life, making him someone I can trust completely and be candid with.
Simon Mildren, Hive Keepers
COMMON QUESTIONS ABOUT RAISE
To any agtech founder reading this,
I couldn't recommend Michael more.
He's been one of my key advisors for a while and never fails to impress me with his insights, knowledge of industry and depth of sector connections..
Edward Barraclough, Drone-hand
Michael was great to work with very valuable guidance.
Through his thoughtful questions, deep understanding of the agrifood innovation ecosystem, and willingness to challenge assumptions, he helped us clarify our options and identify pathways forward
Fran Doerflinger, PhD - Athena IR Tech
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No. Recode Ventures has chosen not to operate a fund. Instead, it works with a tailored network of investment partners.
That keeps the advisory relationship clean. Recode is on the founder's side of the table, building strategy, materials, process, and opening the right capital relationships when the company is ready.
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Yes, through the Recode Ventures Investment Network, but not as a cold standalone service. Introductions happen only once a Raise Sprint has been completed, or equivalent readiness is proven, and the company, investment narrative, materials, and process are in shape. Intros are made only where mutual value exists. Protecting network trust protects founder outcomes.
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Accelerators and fundraising programmes are usually cohort-based and generic.
Many are also run by a connected investment firm using the programme to evaluate the investment potential of the companies inside it.
Raise is different, you are the client. The work is tailored to your capital strategy, investor targets, materials, and process, not to programme KPIs, or a fund's pipeline filter.
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A Sprint builds the launch pack: investment strategy, financial model, valuation rationale, narrative, investor shortlist, and diligence readiness.
A Rhythm runs the raise: pipeline management, pitch refinement, introductions, term sheets, diligence, and momentum through to close.
Most companies should do the Sprint first. Rhythm is for when the process is live.
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No. A deck is one artefact. Raise is capital strategy, investor-grade materials, investor targeting, and the process discipline that turns meetings into momentum. The deck only works when the strategy, model, valuation logic, and proof points sit underneath it.
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No. Sprint and Rhythm are both fee-for-service engagements. Some Rhythm engagements add a performance fee on capital raised where incentives align and the strategy has already been developed through a Sprint.
Performance is a layer on top of the monthly Rhythm engagement, not a substitute for discovery, strategy or preparation work.
Next Step
Start with a conversation.
We'll talk through where you are, what your raise needs to do for the business, and whether Raise is the right way to get there.