Raise — Investment Strategy

Capital strategy, not capital theatre.

Raise turns a credible AgriTech business into an investable opportunity.
Through disciplined capital strategy, investor-grade materials, and a structured market process.

Not a pitch deck - a capital raising capability built inside your business.

WHO IS RAISE IS FOR

You've built a venture investors should fund. Sales are converting, customers are getting results, and the next stage of the business needs capital you don't yet have on the balance sheet.

But somewhere between "good business" and "fundable round" sits the work most founders underestimate, the financial model investors will actually scrutinise, the narrative that makes the opportunity clear, and the targeting that puts you in front of the right capital, not just any capital.

Most AgriFood ventures don't fail to raise because the technology isn't worth backing.
They fail because the business ran the wrong process, pitched the wrong investors, or arrived at the conversation without the commercial traction and materials a serious round demands.

Raise is for founders who refuse to let preparation be the reason a good company doesn't get funded.

Planning to raise $500K–$5M in the next 6–12 months
Product validated, traction is real, but materials aren't yet investor-grade
Board and leadership aligned on the raise and the timeline
Ready to commit to a structured process, not a series of one-off pitches.

THE SYSTEM FOR ATTRACTING
THE RIGHT CAPITAL

RAISE transforms a good company into an investable opportunity, with the capital strategy, materials, and investor process to close the round on favourable terms.

- A clear-eyed view of what to raise, on what terms, from what type of investor. Sizing, structure, and milestone mapping that hold up under scrutiny.
- Valuation grounded in evidence, not optimism. Comparable transactions, business model multiples, and S-curve DCF analysis layered into a defensible rationale you can lead with.
- Use of funds tied to commercial milestones that move the company toward its next inflection — not a generic spreadsheet of line items.
- Entity structure and capital stack reviewed so the round you're running is the round investors can actually back.
- Custom financial model built collaboratively with AI-augmented tools. Multi-year projections, unit economics, scenario analysis, and a use-of-funds investors can interrogate.
- Investment narrative designed for your specific investor audience, the written thesis that becomes the source document for every other piece of material.
- Pitch deck refined through structured feedback, with slide-by-slide recommendations and an objection map for the questions this specific business will face.
- Data room structured for diligence from day one, with a prioritised checklist that separates what you need for the first meeting from what can be built during the process.

- Recode Radar applied to your raise -a personalised shortlist of qualified investors, matched by thesis, stage, and sector fit, with approach notes and timing considerations.
- In AgriTech capital, the right ten investors beat the wrong fifty. Targeting is built around fit, not volume, so every meeting is a meeting that should happen.
- Warm introductions to specialist advisors - IP lawyers, corporate counsel, structuring accountants , who close the gaps a raise process tends to expose.
- Access to Recode's investor network across Australian and international AgriTech capital markets, VCs, co-investment vehicles, angel networks, family offices and corporates active in the sector.
- Investor pipeline managed as a process, not a guessing game. Stage definitions, next actions, and feedback loops that turn meetings into momentum.
- Pitch refinement embedded in the rhythm. Investor feedback feeds directly into the narrative, the deck, and the model so the story sharpens with every conversation.
- Term sheet negotiation supported with clear strategy, key terms, trade-offs, and walk-away points understood before the conversation, not during it.
- Diligence orchestrated as a designed process, preparation that anticipates investor questions before they're asked, so diligence becomes a confirmation of the work already done, not a discovery exercise.

HOW WE WORK TOGETHER

SPRINT

ACCELERATE LAUNCH
(4-8 WEEKS)
Engineer the strategy, launch the raise.

Sprint builds the strategy and the materials you need to launch. Capital strategy, financial model, valuation rationale, investment narrative, and a personalised investor shortlist - the full launch pack, in weeks not months.

A validated capital strategy and investment narrative, built through deep working sessions, investor archetype frameworks, and the same methodology used in Recode's premium engagements.
A custom financial model and a defensible valuation justification, grounded in how AgriTech investors actually underwrite deals.
A personalised Recode Radar investor shortlist, data room structure, due diligence readiness, and warm specialist introductions — ready to go to market.

RHYTHM

RUN THE RAISE
(ONGOING)
Build the pipeline, Sustain the momentum

Rhythm is how raise readiness becomes capital closed, an ongoing partnership where every week builds on the last until the round is signed and the funds are in the bank.

Investor pipeline, pitch refinement, and term sheet support managed continuously, on a cadence that keeps momentum on the founder's side of the table.
Founder-led investor engagement, facilitated behind the scenes by Recode Ventures' infrastructure and years of venture capital and corporate finance experience.
The raise refined in real time, calibrated to market dynamics, investor feedback, and the internal traction the business is generating, so the strategy sharpens as the round progresses.