AgTech Advisory Collective forms to guide agrifood corporates, startups: ‘We’re not your typical consulting firm’

Agtech consultants have a big business these days as more and more entrepreneurs join the sector and grapple with the complexities of getting to market. So it was only a matter of time before a bunch of them joined forces to better advise startups, corporates, and others in the space.

The newly announced AgTech Advisory Collective is one such group, made up of several different independent services collectively aiming to provide a broader range of expertise and services to those in the agtech industry.

“Right now, more and more individuals are doing independent consulting work on a specific focus area, whether that’s go to market, capital raising or product validation,” AgTech-Pro‘s Patrick Honcoop explained to AgFunderNews in a recent conversation.

Honcoop is one of the core members of the new collective, alongside Alan Fetters of US-based AGceleration Advisory; AVL advisor Alejo Valverde Lyons; France-based AgTech Market founder Maxence Guillaumot; Michael Macalino of Australia-based Recode Ventures; and Rhishi Pethe of Metal Dog Labs, based in the US.