EvokeAg Panel - The fringe benefits of agtech

The application of agtech is often positioned to improve operational efficiency, profitability and sustainability. But could this narrow definition be limiting the adoption of agtech on farm and in the supply chain?

A panel of experts at evokeAG. 2023 discussed the peripheral value drivers that producers should consider in their pursuit of digitising their business and explained that return on investment is not always measured in dollars and its impact is not always seen in the paddock.

Here we outline some of our key takeaways from discussion highlighting the opportunities for agtech developers and entrepreneurs to ensure their solutions deliver return on investment, and what producers should consider when introducing technology into their farming businesses.