Building AgriTech workhorses through commercial capability, customers and capital.
Recode Ventures is Michael Macolino's independent Investment Advisory Practice for AgriFood innovation.
Partnering with a curated group of dedicated, forward-thinking AgriTech companies at critical scaling points, delivering the commercial capability, customers, and capital that turn validated technology into market-leading businesses.
This selective approach enables deep collaboration, working alongside founders to build commercially disciplined businesses with sustainable unit economics, validated market traction, and capital structures aligned to agricultural realities.
WHAT WE BUILD TOGETHER
RUNWAY
VENTURE BUILDING
The Challenge:
You've validated the tech. Now you need customers, a commercial model that scales, and an operating rhythm to build your team and compound growth.
What We'll Execute Together:
GTM strategy and commercial model
Customer segmentation and ICP targeting
Pricing, positioning, and channel development
Connected objectives and cadence framework
The Outcome:
The commercial engine to win markets, the operational cadence to scale efficiently, and the product roadmap to drive competitive advantage.
REACH
MARKET ENTRY
The Challenge:
New markets hide complexity. Unknown demand patterns, unfamiliar channels, strategic relationships you need to build, and the risk of expensive missteps without local intelligence and networks.
What We'll Execute Together:
Market intelligence to identify demand patterns, buyer needs and eco-system dynamics
Partner identification and network connections
Pilot design and commercial market development
Government and industry engagement to build market presence and credibility
The Outcome:
Informed and validated market entry strategy, network-accelerated partnerships, and embedded industry credibility that opens commercial pathways.
RAISE
INVESTMENT ADVISORY
The Challenge:
You've proven the technology and built early traction, but investors demand commercial fundamentals. Without disciplined strategy, companies accept dilutive terms or run out of runway chasing the wrong capital.
What We'll Execute Together:
Capital strategy and competitive deal structure
Investment narrative and materials that attract strategic capital and accelerate decisions
Strategic investor targeting, leveraging trusted networks to build long-term capital partnerships
The Outcome:
Disciplined raise process, investor-grade materials, qualified investor pipeline, and strategic capital closed on terms with partners who accelerate your business
ORGANISATIONS MICHAEL HAS WORKED WITH
WHAT WE BELIEVE
AT RECODE VENTURES
Our food system has been optimised for efficiency.
But efficiency alone cannot sustain us.
Climate volatility, resource depletion, and market disruption are exposing the fragility of that system.
We can Recode the food system, to be sustainable, resilient, and profitable.
Recode Ventures enables the innovators building that future.
Connecting the entrepreneurs, industry partners, and investors who deploy and resource solutions.
Delivering the commercial capability, customers, and capital that turn innovation into impact.
