I’ve just got back from the craziest tech conference on the planet, Dreamforce. 

Since becoming a Salesforce customer, attending Dreamforce has been high on my priority list after countless tales from others in the Salesforce community. 

I’ve been to a lot of big tech conferences over the years, but the stats on this years Dreamforce were on another level.

• 171,000 Attendees
• 3,200 sessions
• 600 Product workshops
• Attendees from 83 Countries. 

All of this spread out of about 5 city blocks of San Francisco. 

Trying to summarise the learnings and experience in a blog post is difficult, so here are my highlights.

Cloud software vendors are at war.

For the past few years, the cloud software world has been dominated by the concept of add on’s. Each software add-on will generally focus on a specific industry vertical or business function, such as retail, point of sale, reporting or time management. 

These front-end software applications focus on making a set of business processes more efficient than their non-cloud counterparts, before shipping pieces of information (data) into a complementary application such as Xero or Quickbooks, where further processing of the data occurs. 

Recently i've been reviewing past cloud software implementations to find trends in successful implementations. Through this process I have confirmed a theory i've had for a number of years, moving to "the cloud" is a journey, not a destination. 

Watching the excitement building for the start of the 2016 Formula One season got me thinking and making comparisons between Formula One and my other passion, Startups.

Watching the way teams go about a race weekend has many similarities to the daily challenges of running a startup. You also see the impact of varying levels of funding and technical ability, together with constant need to manage PR and the expectations of fans.

Here are some F1 insights that you can apply to your startup.