BUILDING AGRI-FOOD TECH TO RECODE THE FOOD SYSTEM

Michael is an entrepreneur, operator and advisor focused on recoding the food system.

Through his company Recode Ventures, Michael supports AgriFood technology commercialisation, investment and international market entry.

His 15-year entrepreneurial journey began at the age of 21, launching the first of five ventures across a range of industries.

A deep curiosity for technology solutions in agriculture led to prior roles as Director for AgriFood Tech at BDO and Managing Director for APAC at SVG Ventures Thrive. Today, he advocates for the AgriFood tech ecosystem as a Committee Member of the Australian AgriTech Association and co-organiser of the South Australian AgriTech Meetup Group.

Michael's forward-thinking perspective on redesigning the food system was showcased in his TEDx talk, and recognised as a recipient of an InDaily 40 Under 40 award in 2020..

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Can you redesign the
food system?

Michael’s TEDx talk in August 2022, posed the idea that the food system can be redesigned for sustainability and resilience.

In my talk I analyse the four core challenges constraining our current food system and address why we must develop solutions in order to feed our society in the year 2050.

My talk explores our new technology tool kit, which we can use to redesign the food system, retrofitting agriculture, developing new forms of food production and building an ecosystem of agriculture innovators in the process.

Delivering commercial capability, customers and capital to AgriFood tech companies

Recode Ventures is Michael’s independent growth and investment advisory company, dedicated to AgriFood innovation.

Through Recode Ventures, Michael is building a deep capability and network to empower world-class entrepreneurs to recode the food system for sustainability and resilience.

This long-term commitment involves scaling impact through strategic investment and partnership, growing alongside the AgriFood tech companies that Recode Ventures supports.

VENTURE BUILDING

Venture Building provides the commercial capability to develop and execute effective growth strategies.

First, we develop a tailored strategy for scale-up AgriFood tech companies, considering your commercial model, product innovation, customer acquisition, and capital needs.

We then drive growth execution through an ongoing partnership, working in a dedicated strategic advisor capacity to translate commercial objectives into measurable results..

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MARKET ENTRY

Boots on the ground with expertise to navigate the complexities of international market entry.

Leveraging deep experience and networks across the United States, Canada, Europe, and Australia, we build and execute a tailored expansion strategy for your AgriFood tech company.

This plan is informed by the latest market research and competitor intelligence to define market dynamics, identify ideal customers, and establish channel partnerships for a successful launch.

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INVESTMENT ADVISORY

Guiding clients through the capital-raising process with a balanced, strategic approach tailored for AgriFood tech.

Together, we identify the right investors, craft a compelling narrative backed by robust fundamentals, and optimise supporting materials, including your financial models, pitch deck, and diligence information.

To ensure we can authentically understand and represent your business to our investment network, this service is exclusively available to existing advisory clients.

GLOBAL EXPERT NETWORK

Michael has built a global delivery, trade and investment network to access expert capabilities, customers and capital to accelerate and achieve client outcomes.

AGTECH ADVISORY COLLECTIVE

As a founding member of the AgTech Advisory Collective, clients gain access to a global network of independent experts in agricultural technology.

With extensive industry knowledge and an international presence, the AgTech Advisory Collective supports agtech companies globally from launch to scale, providing local knowledge, strategic insights, technical guidance, and connections in key markets.

TECHNICAL CAPABILITY NETWORK.

Delivery of client outcomes is further supported by a global network of partners, with deep expertise across a range of domains that support AgriTech companies to scale their products, markets and operations with confidence.