BUILDING AGRI-FOOD TECH TO RECODE THE FOOD SYSTEM

Michael is an entrepreneur, operator and advisor focused on recoding the food system.

Through his company Recode Ventures, Michael supports AgriFood technology commercialisation, investment and international market entry.

His 15-year entrepreneurial journey began at the age of 21, launching the first of five ventures across a range of industries.

A deep curiosity for technology solutions in agriculture led to prior roles as Director for AgriFood Tech at BDO and Managing Director for APAC at SVG Ventures Thrive. Today, he advocates for the AgriFood tech ecosystem as a Committee Member of the Australian AgriTech Association and co-organiser of the South Australian AgriTech Meetup Group.

Michael's forward-thinking perspective on redesigning the food system was showcased in his TEDx talk, and recognised as a recipient of an InDaily 40 Under 40 award in 2020..

A smiling man in a blue blazer and beige pants sitting inside a red CASE IH PUMA tractor at an indoor exhibition.

Can you redesign the
food system?

Michael’s TEDx talk in August 2022, posed the idea that the food system can be redesigned for sustainability and resilience.

In my talk I analyse the four core challenges constraining our current food system and address why we must develop solutions in order to feed our society in the year 2050.

My talk explores our new technology tool kit, which we can use to redesign the food system, retrofitting agriculture, developing new forms of food production and building an ecosystem of agriculture innovators in the process.

Delivering commercial capability, customers and capital to AgriFood tech companies

Recode Ventures is Michael’s independent growth and investment advisory company, dedicated to AgriFood innovation.

Through Recode Ventures, Michael is building a deep capability and network to empower world-class entrepreneurs to recode the food system for sustainability and resilience.

This long-term commitment involves scaling impact through strategic investment and partnership, growing alongside the AgriFood tech companies that Recode Ventures supports.

GROWTH STRATEGY

Tailored to AgriFood tech companies at scale up stage, the Growth Strategy approach builds an informed, robust and tangible plan ready for execution.

Product innovation management
Capital and investment partners
Customer acquisition and retention
Operations and financial management
Commercial strategy and business model

This is underpinned by deep domain expertise, a global network of industry experts and eco-system intelligence data to drive decisions based on market signals.

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GROWTH EXECUTION

Strategy is executed in an ongoing partnership with clients. Working as an extension of your team, our fractional Chief Growth Officer capability focuses on:

Translating strategic objectives into measurable commercial results.
Embedding deep operational expertise and industry networks within your organisation.
Delivering strategic projects flexibly and cost-effectively, prioritising return on investment.
Applying our evolving networks and growth delivery capabilities to accelerate your success.

Learn more

INVESTMENT ADVISORY

Capital drives strategic outcomes, however AgriFood tech requires a balanced approach to capital sourcing and allocation, matching risk and return expectations.

It starts with our strategy where we identify the right investors or finance partners, together with crafting a compelling investment narrative, backed by robust business fundamentals.

Together we’ll optimise business / financial models, pitch decks, and diligence materials to ensure a well-structured and effective approach to securing capital.

GLOBAL EXPERT NETWORK

Michael has built a global delivery, trade and investment network to access expert capabilities, customers and capital to accelerate and achieve client outcomes.

AGTECH ADVISORY COLLECTIVE

As a founding member of the AgTech Advisory Collective, clients gain access to a global network of independent experts in agricultural technology.

With extensive industry knowledge and an international presence, the AgTech Advisory Collective supports agtech companies globally from launch to scale, providing local knowledge, strategic insights, technical guidance, and connections in key markets.

TECHNICAL CAPABILITY NETWORK.

Delivery of client outcomes is further supported by a global network of partners, with deep expertise across a range of domains that support AgriTech companies to scale their products, markets and operations with confidence.